3M showcases Virtual Mannequin at trade shows

Following an appearance at BETT 2009 in the UK, 3M has announced that its Virtual Mannequin will be showcased at ISE 2009, on 3-5 February at the Amsterdam RAI Centre.

The Virtual Mannequin is an interactive technology concept for attracting attention and driving sales at the point-of-sale.

It is created from Vikuiti Rear Projection Screen technology from 3M.

In an in-store environment, for example, a video of a salesperson is recorded in the first instance and the Vikuiti screen is laser cut to the exact shape and size of their upper body.

The screen is then placed on the shop floor on a stand or custom-made static display for the lower half of the body.

A rear-mounted projector controls delivery of the video to the screen and synchronises with directional speakers positioned down by the Virtual Mannequin's feet to bring it to life.

The speakers ensure there is no sound interference with the rest of the retail store.

The Vikuiti Rear Projection Screen's lightweight, rigid structure and 5mm profile make it ideal for free-standing installations.

It is available in 4:3 and 16:9 formats and sizes range from 1.5m (60in) up to 2.4m (95in) diagonal.

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