Product category:
Point of purchase, retail design
News Release from: 3M United Kingdom | Subject: Vikuiti Rear Projection Film
Edited by the Marketingservicestalk Editorial
Team on 08 May 2008
Bluewater shoppers stunned by giant
display
Shopping centre Bluewater is reaping the benefits of an ultra-large format window screen installed by WindowGain in a vacant store front on the Thames Walk mall.
Shoppers are instantly attracted to the screen, which combines Vikuiti Rear Projection Film and Whispering Windows audio speakers to present powerful, full-colour multimedia content, including rollercoaster footage and an underwater aquarium video "Retail property owners are expected to pay 100 per cent business rates on store units whether they are empty or closed for refurbishment," commented Simon Russell, Managing Director of WindowGain's UK office
This article was originally published on Marketingservicestalk on 27 Mar 2007 at 8.00am (UK)
Related stories
3M shows dynamic digital display at Sign Expo
3M will be exhibiting advanced digital technology for the sign and graphics industry at this year's Sign UK and Digital Expo, 1-3 May, NEC Birmingham.
3M shows interactive window at In-Store
3M is bringing interactive retail window dressing to the In-Store Show with a touch-controlled multimedia store window demonstration using Vikuiti Rear Projection film.
"Learning how to maximise this vacant retail space by transforming entire window fronts into eye-catching and dynamic display screens that not only entertain shoppers but also generate ad revenue for the owners is a highly appealing proposition".
Managed by Lend Lease Real Estate Investment Service, Bluewater is one enormous success story in terms of location, construction and annual footfall (averaging 30 million).
Digital media is high on the company's property development agenda and when WindowGain introduced this new and exciting display medium the commercialisation team saw it as a fantastic opportunity.
Further reading
3M turns vacant shops into digital ad screens
Owners of vacant retail premises can unlock value by hosting high-tech and colourful digital signage advertising in their windows using Vikuiti Rear Projection Film and software from 3M.
Coventry bar stirs up custom with Vikuiti film
A Prague Bar has deployed in-window digital advertising using 3M's Vikuiti Rear Projection Film to communicate special pricing, national promotions and upcoming guest DJs to passers-by.
Austrian deli uses Vikuiti film
Julius Meinl am Graben, a premium food store, restaurant and cafe in Vienna, is using dynamic in-window advertising to target approximately 70,000 people passing by the street every day.
"It's been a real pleasure working with WindowGain simply because of the energy and dedication of the team in getting the screen installed and up and running in only four weeks," said Ross McCall, Commercialisation Manager for Bluewater.
"When shoppers walk past the screen they stop in amazement and children run towards the giant turtles - there's no missing it on Thames Walk".
The retail window front features a giant 102 sq ft Vikuiti Rear Projection Film, making it one of the biggest Vikuiti Film installations in the UK.
Turnaround needed to be quick which meant that a standard screen was installed prior to Vikuiti Rear Projection Film.
Once this was removed and replaced by Vikuiti Film, the difference was plain to see in terms of the vast improvement of image resolution and contrast.
Vikuiti Film excels in huge atrium locations where there is bright ambient light.
Images appear clear and crisp, and its wide viewing angles allow messages to be seen for longer.
"Our Vikuiti Rear Projection Film continues to impress high street retailers and shopping centre owners who want to increase footfall, promote their brand, differentiate themselves and enhance their visual appearance," said Billy Evans, Sales and Marketing Manager for 3M's Optical Systems division.
"The co-operation we have formed with WindowGain is testament to this success - WindowGain's UK office is in the process of building premium relationships with the best shopping centres in the country.
"In addition to Bluewater, other installations incorporating Vikuiti Film include Crystal Peaks in Sheffield and The Centre MK, Milton Keynes".
Vikuiti Film is being used with multiple DLP projectors, Whispering Windows audio speakers as well as WindowGain's own patent pending edge-blend process.
Content is created by WindowGain's marketing agency Lawrence and Pierce until fee-paying advertisers come on board and content can be tailored specifically for them.
Positive interest has already been received on the media buying side from two of the UK's leading outdoor, out-of-home communications agencies.
• 3M United Kingdom: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
