3M displays to be on show at Screen Expo Europe

3M will exhibit its innovative rear projection film for dynamic in-window advertising at the Digital Signage Showcase at Screen Expo 2008, Europe's biggest event for digital media networks.

Screen Expo Europe 2008, takes place on 5-6 February at the National Hall, Olympia, London, and is Europe's biggest event for digital media networks and content "In-store and Out-of-home".

The 3M stand will be shared with Minicom and other leading players in the digital signage market.

Displays featuring Vikuiti Rear Projection screen and film from 3M will be demonstrated on the stand, showing how marketers, brand owners and designers within the retail, betting, travel and banking sectors can present exciting promotional messaging about complex products to their target audience using eye-catching and innovative techniques.

Vikuiti film enables video, static images and dynamic messaging to be projected directly onto the surface of a window or glass partition.

It offers crisp, high-contrast image quality combined with 180 degree viewability so that images can be easily read from long distances and all angles, even in challenging lighting conditions.

It can be cut to any desired shape and size, reflecting, for example, company logos and brands.

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