Product category:
Point of purchase, retail design
News Release from: 3M United Kingdom | Subject: Vikuiti Rear Projection film
Edited by the Marketingservicestalk Editorial
Team on 20 December 2007
Egg-shaped screen attracts interest in
mortgages
The introduction of Mother Goose Mortgages to Tunbridge Wells has not gone unnoticed thanks to a novel egg-shaped digital display screen using Vikuiti Rear Projection film from 3M.
Vikuiti Rear Projection film from 3M, the diversified technology company, has been installed as part of a brand awareness exercise managed by digital print and design specialists bootdesign The mortgage broker represents the first permanent non-rectangular application of Vikuiti Rear Projection film in the UK
This article was originally published on Marketingservicestalk on 27 Mar 2007 at 8.00am (UK)
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Mother Goose is relatively new to the competitive UK mortgage market, opening its first store on a shopping parade in Tunbridge Wells, situated close to a busy T-junction.
The business has striking, colourful branding and wanted to make a real impact with a new 'grab factor' frontage that would attract the attention of people driving past to ultimately generate enquiries and increase footfall.
"We looked around and considered various alternative large format screens but, once bootdesign introduced us to Vikuiti Rear Projection film, nothing came close in terms of image clarity and visibility in bright light," commented Richard Warner, IT and Facilities Manager, Mother Goose Mortgages.
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"In addition, its ability to be cut to any desired shape is superb and meant we could match the shape of the window screen to the egg outline of our company logo.
"In the two months it has been in the window we have witnessed many turned heads and have received at least 30 telephone calls as a result of people seeing the Vikuiti display.
"We are over the moon with the reaction from the locals and it has really helped our awareness and integration into the community.
"In three years time we hope to have numerous branches spread across the South East, all with the same look and feel, and we intend to install Vikuiti film in each one," Warner continued.
Vikuiti Rear Projection film is an innovative screen media technology that fits well with Mother Goose's image as an energetic, forward-thinking broker.
The application in Southborough is currently the largest permanent non-rectangular Vikuiti film installation in the UK, measuring 64-inches diagonal (16:9 aspect ratio) and cut in the shape of an egg.
A rolling presentation combining graphics and text is projected onto the screen by a 3M DX70 digital projector suspended from the ceiling inside.
Playout of content is currently controlled internally by Mother Goose and the bootdesign team configured the signal from the projector so that the graphic keys exactly into the egg-shape for the best possible visual effect.
According to Justin Veasey, Creative Director at bootdesign, the project ran smoothly from design to installation: "We started with an internal and external survey to decide on the best location for the screen and size required.
"Applying the film to the window took under a day with no problems encountered owing to our experience of working with vinyl media.
"The film was carefully wet mounted on to the glass ensuring no interference from dirt, dust or grease that could cause witness or halo marks.
"The screen is a visual success and complements the printed signage displayed in the other window and inside the shop".
Bootdesign has been working with 3M, the manufacturer of Vikuiti Rear Projection film, for a number of months.
"Bootdesign's background is in graphics printing and design but the team there has demonstrated their ability to competently bridge the gap between print graphics and dynamic screen media," said Simon Birkenhead, Sales and Marketing Manager for 3M's Digital Signage and Optical Systems division.
"The Mother Goose project provides an excellent example of how traditional signage companies are beginning to cross over into the digital signage market as they realise the power of being able to combine both printed and dynamic communications media".
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