Product category:
Point of purchase, retail design
News Release from: 3M United Kingdom | Subject: WindowGain
Edited by the Marketingservicestalk Editorial
Team on 29 November 2007
Empty shop windows become giant ad
screens
WindowGain transforms under-utilised store-frontage into eye-catching revenue opportunities, using Vikuiti Rear Projection Film from 3M.
Giant video display screens utilising digital signage solutions from diversified technology company 3M, together with patent-pending technology from WindowGain, are transforming shop windows in the UK, including branches of Savills estate agents and retail centres owned by The Westfield Group WindowGain, a US-based out-of-home media company with a recently opened office in UK, has just installed its first two giant UK screens in Nottingham city centre
This article was originally published on Marketingservicestalk on 26 Mar 2007 at 8.00am (UK)
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Using Vikuiti Rear Projection Film from 3M, WindowGain is able to transform entire store fronts into ultra-large format high-definition video screens able to present commercial advertising messages, public information messages and entertainment to passing shoppers.
Among WindowGain's first UK customers is The Westfield Group, the world's largest retail property group with assets valued at more than US$50bn, which will be using WindowGain's screens in its retail centres throughout the UK.
The first installation, at the Broadmarsh shopping centre in Nottingham, has transformed the 47 sq-ft frontage of a vacant store unit into a high-definition, super-bright screen for advertising and public information content.
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"WindowGain is a powerful asset management tool that helps to drive footfall, improves the experience of shoppers visiting our centres, and also delivers value to fee-paying advertisers," said Karen Heyes, Commercialisation and Sales Executive for the Broadmarsh Centre.
Recognising its value, Mercedes Benz of Nottingham has become the first advertiser to take advantage of WindowGain to communicate with Broadmarsh's most aspirational visitors.
At Savills in Nottingham, WindowGain has transformed part of the premium estate service provider's window into a 103-inch diagonal (25 sq-ft), full-colour video screen showcasing the features and lifestyle on offer to owners of premium new homes being built locally.
Victor Ktori, Head of Commercial at Savills' Nottingham branch, said: "As a new and exciting medium, WindowGain complements the Savills brand and works well alongside our existing in-branch communications using state-of-the-art technologies.
"People are stopping to look, and we are already planning further strategic WindowGain installations at Savills branches nationwide".
Simon Russell, Managing Director of WindowGain's UK office, explained: "This is a cutting-edge medium that will appeal to all markets and sectors, from high-volume products to premium brands.
"WindowGain's service includes installation, setup and management of the screen, as well as arranging advertising sales to generate valuable revenue.
"Premises owners can now utilise retail space to its maximum potential, and installation and removal are quick and easy leaving no damage to the shop or its windows".
Vikuiti Rear Projection Film from 3M is applied directly to the inside of the glass, converting an entire shop window into a multimedia display.
Inside the shop unit out of sight are up to six digital projectors, using specialist edge-blending technology from WindowGain to create a seamless high definition video image on screens up to 200 sq ft in size.
By using 3M Digital Signage Software, WindowGain can manage content distribution and play-out remotely, including direct uploading of new content to multiple sites nationally within minutes.
This expands the appeal of WindowGain to a wide range of retail businesses, including high-street stores, service-based businesses and shopping-centre management companies.
Simon Birkenhead, Sales and Marketing Manager for 3M's Digital Signage and Optical Systems division, said: "Vikuiti Rear Projection Film is the ideal product to create giant video screens.
"It performs brilliantly in all lighting conditions, including direct sunlight, and it supports high-contrast, fast-moving video and graphics that are able to transform WindowGain's inspirational concept into a reality.
"Moreover, the film's ease of installation, combined with the intuitive content management features of our digital signage software, help to make this powerful new medium even more practical and attractive to retailers and other users".
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