3M turns vacant shops into digital ad screens

Owners of vacant retail premises can unlock value by hosting high-tech and colourful digital signage advertising in their windows using Vikuiti Rear Projection Film and software from 3M.

A new concept pioneered by Motomedia blends digital signage software and Vikuiti Rear Projection technology from 3M, the diversified technology company, with innovative 'through-glass' audio and 3G communications in an ultra-mobile, lightweight terminal.

Motomedia's street-level advert concept can be delivered and installed quickly at low cost into any retail premises.

The advertising company recently completed a project in a former London video store publicising the 'Music Is My Saviour' album launch by the American rapper MIMS1.

Compelling video and audio were seen and heard coming from the glass window of the empty store and shoppers passing-by were able to download exclusive music clips directly to their mobile phone via a Bluetooth link.

Kenny MacLean, Managing Director of Motomedia,explained: "Vikuiti Rear Projection Film is able to turn any glass window into a digital display, delivering outstanding visual performance at large screen sizes, even in bright ambient light.

"It is the only product of its kind that supports true daylight viewability for in-window digital displays.

"Combined with 3M's Digital Signage software, we're able to have complete central control over the content displayed in any store.

"Its advanced content management tools integrate readily with 3G technology and present accurate status information so retailers have peace of mind that the required advertising content is playing out as it should, when it should".

Simon Birkenhead, Sales and Marketing Manager, 3M Digital Signage and Optical Systems, said: "Kenny and his team at Motomedia have created a powerful shop window advertising experience, and I am delighted that our digital signage software and Vikuiti Rear Projection Film are playing a central role in realising this breakthrough.

"We were able to deliver a solution that met all of Motomedia's needs in relation to the visual content for street-level digital signage advertising, integrating neatly with the 3G wireless and audio technology and using best in class materials for high performance, reliability, convenient assembly and longevity.

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