Product category:
Point of purchase, retail design
News Release from: 3M United Kingdom
Edited by the Marketingservicestalk Editorial
Team on 27 April 2007
Paradigm AV signs up to sell 3M Vikuiti
films
Rear projection specialist Paradigm Audio Visual has become a reseller for 3M Digital Signage across Europe and has closed a deal with BBC Glasgow for Vikuiti Rear Projection Films.
Diversified technology company 3M has appointed rear projection specialist Paradigm Audio Visual as a 3M Digital Signage reseller in the UK, Ireland and mainland Europe Vikuiti Rear Projection film from 3M will be marketed and resold on a consultancy basis by Paradigm according to the specific application requirements of customers in the corporate, retail and leisure, advertising, formal travel information displays (FIDs), control rooms and CCTV, TV and medical markets
This article was originally published on Marketingservicestalk on 26 Mar 2007 at 8.00am (UK)
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"We envisage Vikuiti Rear Projection film playing an incremental role in the development of Paradigm's existing rear projection product portfolio", commented Greg Jeffreys, Business Development Director, Paradigm Audio Visual.
"We have an ethos of not selling 'one size fits all' but work closely with customers to sell the best suited product for a given application.
"Owing to its sharp images and excellent performance in high ambient light, we have found the Vikuiti film from 3M to be excellent rear projection technology for in-window applications today, particularly in retail environments".
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Paradigm is currently working on a major project to install Vikuiti Rear Projection films into the BBC's new Glasgow HQ.
Audio-visual is regarded as integral to the building and content has been in continuous development since the early design phases.
Vikuiti film from 3M was selected over alternative rear projection screens and will be used to deliver high-impact visual communication to the large number of visitors passing through.
Under the reseller agreement, Paradigm will also recommend 3M's software for content management and network operations, where appropriate, to customers looking to install a networked digital signage solution.
Jeffreys said: "The unique selling point for 3M Digital Signage software is that it is a hosted-server solution, allowing customers to get a digital signage network up and running quickly and easily without the complexities of installing any server software or hardware".
Customers of Vikuiti Rear Projection film will also benefit from Paradigm's comprehensive support services for rear projection installations, including consultancy, mirror and rig design, manufacture, installation, lab testing and troubleshooting.
"Paradigm is highly regarded in the front and rear projection industry with a global network of resellers and installers and a strong established customer base," commented Simon Birkenhead, sales and marketing manager, 3M Digital Signage Division.
"We're seeing the demand for in-window digital displays, especially custom shaped screens and large format digital signage, really taking off and the timing of this new agreement is ideal to take advantage of these new opportunities.".
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