Car dealer installs Vikuiti dynamic displays

3M's Vikuiti Rear Projection window display screen has been installed in a Jaguar showroom in Italy, enabling the dealer to show powerful, targeted, real-time visuals about deals and promotions.

Diversified technology company 3M has announced that its Vikuiti Rear Projection display screen has been installed in the showroom window of JB Cars, a Jaguar dealership in Italy.

The screen enables targeted communication of powerful, real-time, visual information on car incentives, deals and promotions to consumer audiences visiting, driving or passing by the showroom.

"Vikuiti Rear Projection displays are becoming an increasingly popular window display medium in a wide range of businesses across the pub, exhibition, sports venue, real-estate, healthcare and public transport industries," commented Lloyd Cole, European Marketing Manager, 3M Optical Systems division.

"This exciting new application confirms the benefits of rear projection as a creative and forceful display medium for shop windows and paves the way for the adoption of this technology by car dealerships anywhere in the world".

Any business dealing directly with the consumer on the high street needs to implement effective communication techniques with prospective clients using its shop windows.

Car dealerships are no exception.

The Jaguar dealership in Monza, near Milan, operates an energetic car showroom and needed a display system that would allow the business to update its branding and promotional messages regularly, in order to show the whole range of models available for sale.

It also required a display that would produce sharp images from any angle, as the dealership is located in a densely populated, high-traffic area.

Additionally, the business wanted the ability to continue using the shop window for car access, even after installing the display system.

Vikuiti Rear Projection screens from 3M addressed these criteria perfectly.

The Jaguar dealership has installed a 75in diagonal screen and a 3M X80 digital projector mounted on the ceiling behind.

The result is fully satisfactory, according to Davide Ferrari, Marketing and Communication Manager at JB Cars in Monza: "Because of busy traffic on the main road, long lines of cars are formed every day in front of our windows, and drivers have a lot of time to read our offering".

The Vikuiti Rear Projection screen has 180-degree viewability.

Drivers, as well as people passing by on foot, can easily read text, images and video whether they are far away from the window or close to.

Consistent levels of brightness and image clarity are produced with no hot spots or dark corners, even though the main showroom window is in direct sunlight for most of the day.

The window can still be opened and closed for car access.

Furthermore, the total cost of the system is low compared with traditional large-format LCD panels or plasma screens, for example.

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