3M shows dynamic digital display at Sign Expo

3M will be exhibiting advanced digital technology for the sign and graphics industry at this year's Sign UK and Digital Expo, 1-3 May, NEC Birmingham.

3M will be demonstrating its wares at The Digital Signage Showcase 2007 (Stand C72), taking place during this year's Sign UK and Digital Expo.

Vikuiti Rear Projection film from 3M, designed for glass and window applications, will run 3M Digital Signage Software, presenting stand visitors with a dynamic, flexible alternative to traditional static signage in a wide range of markets including retail, finance and banking, public sector, travel, healthcare and public transport.

The highly versatile, self-adhesive Vikuiti Rear Projection film is designed to transform any window or glass panel into a vibrant branding and promotions tool by enabling video, static images and dynamic messaging to be projected directly onto its surface.

It addresses the poor visibility and reflection challenges of traditional on-glass or in-window digital signage implementations, excelling in bright artificial or natural light environments.

Vikuiti Rear Projection film can be cut to new and interesting shapes and sizes, including company logos and brands.

It offers crisp, high-contrast image quality combined with 180 degree viewability, making it ideal for shop fronts with narrow pavements so that images can be easily read from long distances and all angles.

3M will show a three-metre-long screen made from Vikuiti Rear Projection film on the stand.

Powered by 3M Digital Signage software and three projectors, the screen (equivalent to three 50" diagonal 4:3 screens) will play a video demonstrating how creative and imaginative designers can be with the product.

3M's advanced content and network management software gives organisations central control of their marketing content delivery, with the ability to change or update messages dynamically, and even to deliver different messages at different times of day to address the changing audience profile.

The software is compatible with popular multimedia file formats and offers the ability to divide screens into multiple content zones as well as the easy incorporation of live data feeds such as weather or news reports.

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