Product category:
Public relations
News Release from: Mulberry Marketing Communications
Edited by the Marketingservicestalk Editorial
Team on 29 August 2007
Adventure travel firm runs international
PR push
GAP Adventures, a world leader in adventure and sustainable travel, has hired Mulberry Marketing Communications to run an international public relations campaign in the UK, the US and Australia.
GAP offers unique small group adventures, safaris and expeditions on all seven continents with a focus on authentic cultural experiences, wildlife encounters and active travel to more than 60,000 travellers annually The company's unique and varied award-winning trips are ideal for people with a sense of adventure, those who want to travel off the beaten path, immerse themselves in the local culture and experience the real world in an environmentally sustainable manner
This article was originally published on Marketingservicestalk on 6 Jul 2007 at 8.00am (UK)
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Founded in 1990 by CEO Bruce Poon Tip, GAP Adventures is headquartered in Toronto, and has established widespread familiarity throughout Canada.
It is now seeking to extend this presence into new markets through Mulberry's work.
The campaign will include a variety of print, broadcast and online tactics to communicate that adventure travel is for anyone and can be done in a socially and environmentally responsible manner.
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