Mulberry offers multilingual e-newsletters

A Mulberry Marketing Communications product story

Edited by the Marketingservicestalk editorial team Jul 6, 2007

Database marketing pioneer Marketpoint and PR consultancy Mulberry Marketing Communications have linked up to offer a complete multilingual e-newsletter creation and management service.

The service answers the needs of b2b and technology organisations wanting to run cross-border e-newsletter campaigns in multiple languages and geographies that simultaneously target customers and sales channel partners in different vertical market sectors.

For clients of the new service, Mulberry will handle original content creation and design, while Marketpoint will be responsible for readership list building, database management, e-newsletter distribution, tracking, analysis and reporting.

Managing the approval process on time in multiple countries (and languages) is a crucial aspect of this technology.

Mulberry CEO Chris Klopper said: "The key differential with this new service is that by melding the complementary skill-sets of Marketpoint and Mulberry, we can deliver e-newsletters that increase sales, gain "top-of-mind" status for clients and enhance their relationships with prospects and clients; we achieve this by delivering information they deem valuable whatever their region or market sector".

Reinforcing this point, Peter Gillett, Managing Director of Marketpoint, commented: "We apply our specialised knowledge and years of experience in managing e-newsletter campaigns to ensure the most relevant distribution database and to interest readers to open and read future issues.

"Intelligent tracking makes our e-newsletters a cornerstone of lead nurturing strategy".

The clever part from a sales point of view is the ability to alert sales executives when their customers or prospects are reading particular articles, which is vital intelligence to prompt timely follow-up.

The announcement of this new service and link between Marketpoint and Mulberry follows previous successful collaboration between the two companies on e-newsletter campaigns for clients held in common.

These include barcode and RFID leader Intermec technologies and biosciences pioneer PerkinElmer.