Story Worldwide creates website for Eden Project

A Story Worldwide product story
Edited by the Marketingweek Marketplace editorial team Apr 26, 2010

Story Worldwide has created a careers website for the Eden Project, entitled Real Cool Futures.

The website has been developed to inspire an inform 14-19-year-olds about environmentally friendly career opportunities.

Using a bank of nearly 100 inspirational case studies, the site demonstrates a range of careers using written and video interviews that showcase individuals in eco-friendly jobs.

Each function on the site is designed to explain and give practical examples of how individuals can use their skills, talents and passions to make a positive difference.

The site uses Facebook to provide a platform for discussion, allowing fans to take part in question-and-answer sessions with professionals and receive updates.

A range of industries was selected and divided into seven categories including the great outdoors, design and inspiration and people power - each illustrated with a light-hearted cartoon depicting the ideas behind it, using imagery to appeal to visitors' interests.

Users can filter their searches by selecting which interests, qualities and talents apply to them, and by qualification.

For those with no idea where to begin, the Random Job Generator function can be used to kick-start the inspiration.

Not what you're looking for? Search the site.

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