Product category:
Web design and development
News Release from: Marketworks | Subject: Managed eCommerce Solution
Edited by the Marketingservicestalk Editorial
Team on 10 May 2007
3M selects Marketworks as e-commerce
provider
Marketworks is to deliver a fully managed and outsourced e-commerce solution for a selected range of 3M's household and business products.
Marketworks has developed a multi-channel online solution that integrates marketing and sales through 3M online shops, major online marketplaces including Amazon and eBay, Google and affiliate sites It will be working with logistics and fulfilment partner Royal Mail
The 3M UK Consumer and Office Division has selected Marketworks' fully outsourced, end-to-end Managed eCommerce Solution, which includes technology and marketing, and customer care and logistics.
A key benefit is that all operational, technical and fulfilment functions are centrally managed by Marketworks.
Ian Masters, 3M e-Business Development Manager, said: "We selected Marketworks to establish our online business because of its unique ability to meet our needs for an end-to-end solution, strategic advice, best of class technology, and an integrated customer care operation.
"3M is known for its innovative products, including Scotch tape and Post-it Notes, and you can now go online to buy a selected range of consumer products that are new to market or sometimes difficult to find in established retailers or distributors.
"In addition we will be using our online channel to offer great deals on end-of-line products and excess promotional stocks".
Kyle Antcliff, Vice President International, Marketworks, said: "Our e-commerce expertise enables retailers and manufacturers to build an online transactional website capability quickly and efficiently.
"Through our End-to-End Solution, we provide 3M, and other merchants, not only with transactional website technology but also the day-to-day strategy, marketing and customer care operations platforms they need to succeed in the ultra competitive online environment".
3M's new online channel not only offers access to new markets and opportunities for maximising product life-cycle; it is also integral to providing greater support to its existing reseller channels.
Masters added: "As a manufacturer, our partnership with Marketworks has taught us more about the needs of our customers and the marketability of our products in an online environment.
"In turn, these learnings are enabling us to support our resellers' own efforts to sell 3M products online much more effectively.".
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