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Silva Screen Records picks MPP for e-commerce

A MPP Global product story
Edited by the Marketingservicestalk editorial team Jan 17, 2008

Silva Screen Records Group, one of the UK's most renowned names in film music, has selected MPP to power its online e-commerce platform.

Silva Screen has opted to utilise MPP's iShop Professional and iShop Mobile services to sell a combination of physical, digital and mobile products.

iShop gives Silva Screen a multitude of exciting functionality, including customer wish-lists, multi-currency, Paypal payments, eWallet capabilities and loyalty credits, which reward customers for purchasing from the site and encourage additional shopping.

Reynold D'Silva, Silva Screen's Managing Director, said: "The decision to use MPP's iShop services was taken due to its vast e-commerce expertise and experience in the music and media sectors.

"Its client list speaks for itself and iShop is extremely flexible enabling Silva Screen to offer everything from CDs to digital albums and ringtones to our customers all over the world.

"The mobile angle means we can now sell products through a whole new channel".

Paul Johnson, CEO at MPP, commented: "We are delighted to be working with Silva Screen Records Group; the iShop products are ideal as they allow proven functionality to be embedded into online stores, giving consumers the benefit of purchasing any type of product with ease.

"MPP looks forward to a long and successful partnership with such a highly regarded company in the UK".

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