Vauxhall uses Movetech UK revolve for car display

Movetech UK has supplied a car revolve to Vauxhall to enable the car seller to showcase its vehicles effectively to an audience of 18-24-year-olds.

An important element of the brief was to feature the cars as an integral part of the set, rather than in an exhibition-type setting.

Drawing parallels with 'driving excitement' and connotations of four wheels, Vauxhall hit upon a skating theme, converting a Tigra into a giant rotating mirror ball with the help of the Movetech UK car revolve.

Movetech UK recommended the Merlin as the safest way to display the car in an environment where 450-plus young clubbers all wanted to look up close.

With no visible moving parts, the Merlin will stop turning if obstructed in any way, resuming its smooth and silent movement when free to carry on.

The event, named Vauxhall Skate, was developed by Mischief PR into a retro '1970s disco meets "Knight Rider"' theme, complete with roller disco, celebrity DJs and Tigra mirror ball.

To create the giant mirror ball, the Tigra was wrapped and individual mirrors applied by hand before Movetech UK personnel mounted the car on the revolve.

All Movetech UK's car revolves, which include full platform turntables, are available for outright purchase or short-term rental.

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