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MotivAction updates meeting and events catalogue

A The MotivAction Group product story
Edited by the Marketingservicestalk editorial team Jun 4, 2007

Motivation agency MotivAction has followed up the success of its events catalogue 'Conference and Events Direct' with the release of a new 336-page edition.

The latest version of the 'Conference and Events Direct' directory is currently being circulated to the agency's clients.

The first edition, launched in January 2006, became the biggest directory dedicated to the conference and events sector ever produced.

The brochure spans the full spectrum of the corporate events industry, advertising services including leadership education and conference options, stage sets, team events, speakers, incentive travel and entertainers.

The latest version holds an extra 35 pages, and now incorporates over 2,000 conference and event ideas.

Conference and Events Direct has proved a valuable guide for all event organisers, who will be sure to welcome the new concepts featured in the 2007 edition.

Among these new event products are '5000 miles to Graceland' - an Elvis-inspired murder mystery evening, 'Busk Off' - a team building event involving street performers, and the incentive travel award 'Storm Chasing in Oklahoma'.

MotivAction's Managing Director, Tim Waygood, outlined the importance of the brochure: "The new edition of Conference and Events Direct has been designed in the same vein as the first one - to provide innovative and inspiring event ideas.

"With an industry based on creativity, it is important we remain at the forefront and offer up a comprehensive selection of imaginative concepts".

The online guide continues to complement the printed directory and enables visitors to search the extensive list of products and services available.

Martin Earl, MotivAction's Marketing Director, maintains that the partnership of the website and printed book remains untouchable: "Conference and Events Direct is the ultimate desktop resource, able to provide event organisers with ideas immediately.

"And with the online guide, we don't have any restrictions in terms of space - we can just add and add to it - the site is updated daily by a team of event specialists and we believe it is the biggest and most comprehensive of its kind.".

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