Product category:
Event production, video production
News Release from: The MotivAction Group
Edited by the Marketingservicestalk Editorial
Team on 25 May 2007
Events firm launches three-pronged green
policy
International events company MotivAction has launched a green events policy, gone carbon neutral after an intense internal transformation and developed three educational environmental events.
About 1,000 national and international events a year with a combined audience in excess of 250,000 are becoming more eco-friendly as a result of MotivAction's ground-breaking new policy The company is now estimating the carbon footprint of all events using a bespoke carbon calculator
This article was originally published on Marketingservicestalk on 4 Jun 2007 at 8.00am (UK)
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This models options for minimising the event's total carbon footprint, and a carbon offset option is then offered to the client.
"Working with our clients, the aim is to make 90% of our events carbon-neutral using this policy," commented Tim Waygood, MotivAction Managing Director.
"To do this, there are extra costs in terms of time and money, but nothing like the costs of doing nothing and disregarding climate change".
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Three pioneering environmental events have also been developed to create awareness about climate change, engage people in the problem and lead to positive action.
Incorporating team-building challenges and creative tasks alongside facilitated seminars and eco-assessments, the products target a full audience spectrum - from senior decision makers to team members.
"Green Light" is a communication and education event combining experts with a fast facilitated format to enable senior executive teams to develop an environmental action plan.
"Green Berets" and "Global Warning" are ideal tools to educate, engage and raise awareness about the environmental crisis, and are enjoyable team-building exercises for groups of all levels.
"Climate change is here, it's happening today - these events will help businesses to educate", said Waygood.
"With education and engagement, there will be the impetus to make necessary and achievable changes".
MotivAction has led the way on this; reducing its own carbon footprint by an estimated 30% with a series of actions including switching to 100% renewable electricity, transferring the vehicle fleet to LPG fuel and introducing environmentally friendly lighting.
The company will also be planting trees at its 170-acre farm, and offsetting its remaining emissions to become carbon neutral.
This is in addition to 30 acres of trees already planted over the past eight years.
For those wishing to learn more about what MotivAction has done to reduce its carbon footprint, meet a selection of environmental expert speakers and be introduced to the company's new 'green events', MotivAction is arranging a free seminar for business leaders at the Commonwealth Club on 19 June.
MotivAction is working with key environmental figures in implementing these initiatives.
Donnachadh McCarthy, environmental expert and author of Saving the Planet Without Costing the Earth, will feature as speaker at the seminar, and has been working with the company on the design of its environmental events.
He lives a completely carbon-neutral life and specialises in advising others on ways to do the same.
Dr Paul Williams, an Oxford-educated academic and physicist who was recently the lead author of a climate change report commissioned by the European Parliament, will also be working with MotivAction.
With MotivAction's multi-faceted project on tackling environmental awareness well under way, McCarthy is positive: "MotivAction reaches thousands of key decision makers in UK businesses - these green events will enable them to discover being eco-friendly can be fun, cost-effective and good for business as well as the planet".
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