Mortascreen announces Lifecycle data partnership

Mortascreen has announced a partnership with Lifecycle Marketing that will allow Mortascreen to offer clients up to 50,000 records each month, capturing up to 95 per cent of UK deaths.

Lifecycle Marketing collects deceased records through its relationship with 90 per cent of UK register offices.

Office of National Statistics figures show that approximately 600,000 people pass away every year.

The addition of the Lifecycle data means that Mortascreen will now be offering its clients up to 50,000 records each month, capturing up to 95 per cent of UK deaths.

This, combined with Mortascreen's existing data sources, which include probate, funeral director, insurance company and consumer registration data, will also serve to boost the recency of the Mortascreen file with records being available within weeks of death.

According to Mortascreen, this increased speed of notification will help direct marketers save large amounts of money in wasted mailings and help prove their commitment to responsible data handling.

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