Mortascreen announces new data feed
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Mortascreen product story
Edited by the Marketingweek Marketplace editorial team
Sep 23, 2009
Mortascreen has announced the addition of a new data feed that takes its file records of deceased individuals dating back to 1989 to more than eight million.
The file will also capture up to 50,000 records every month, comprising new and historical data that has been captured and recorded recently.
Millennium said more than 70 per cent of new records are added within two weeks of death.
This up-to-date information is claimed to help save direct marketers millions of pounds in wasted mailings, while at the same time minimising any brand damage caused by mailing the deceased.
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