Mortascreen completes free database check

Mortascreen has completed a complimentary customer database check for an automotive dealership, demonstrating the effectiveness of screening prospect and customer data for deceased individuals.

With more than 60 million items of direct mail being sent to dead people each year, Mortascreen approached the automotive dealer to demonstrate why SMEs should screen against deceased individuals, maximising ROI and targeting avoiding potential brand damage, minimising the stress on the environment and helping to reduce identity fraud of the deceased.

With the automotive industry spending more than ?13m per year, and dealers controlling an average budget spend of ?300,000, Mortascreen chose to approach the independent dealer who uses direct mail as a primary source of communication with its current and prospective customers.

Karen Webster, product director of Mortascreen, said: 'Providing a free database health check to help a business understand and recognise why it is vital to screen against deceased individuals is an extremely valuable exercise.

'Direct mail still remains one of the most effective ways to communicate with customers, and regular communication through timely direct mail campaigns can be imperative to build a strong customer relationship.'.

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