Product category:
Database management, list services
News Release from: Mortascreen | Subject: Mortascreen
Edited by the Marketingservicestalk Editorial
Team on 30 June 2008
Deceased suppression file use rises
New figures from Mortascreen have revealed a steady increase in the use of deceased suppression files and deceased identity fraud screening among brands that use direct mail.
Bureaux holding deceased suppression file Mortascreen and deceased identity fraud solution Halo have experienced increases in the frequency of screenings among existing clients and seen an uplift of new business screenings over the past three months Additionally, Mortascreen itself has received increased licence enquires direct from brands
This article was originally published on Marketingservicestalk on 30 Nov 2007 at 8.00am (UK)
Related stories
Suppression enjoys increased client uptake
A survey of the UK's leading bureaux offering suppression has revealed that 60 per cent have experienced uplift in client take-up in suppression over the last 12 months.
Go adds three further lists to portfolio
Johnsons the Cleaners, Orvis and The Sleepover Company have released mail-order lists through Go Direct Marketing.
EuroDirect breaks into Baltic consumer market
Consumer marketing intelligence specialist EuroDirect has launched CAMEO Estonia to complement its comprehensive range of UK and international consumer classification systems.
A survey of existing and new clients revealed the predominant driver behind a suppression purchase to be an increased need to show return on investment on direct mail campaigns.
This time last year the common motivator was best practice.
Karen Webster, Product Director, Mortascreen, said: "While companies are tightening their belts in response to the current economic climate, there are sure indications that suggest the coming months could actually benefit the direct marketing industry.
"PwC and KPMG have both publicly predicted a resurgence of interest in direct marketing methods over above-the-line activity, but with this comes even more focus on accountability, as shown by our survey.
"While we are not surprised by this, it is very heartening to see direct marketers react very quickly to the turn in the economy and we expect this trend to continue.
"This can only be a good thing for the data industry, but also great news in terms of continuing to bolster the reputation of the direct marketing industry as a whole".
Millennium holds exclusive rights to market Mortascreen, which is based around a database of over 6 million individuals with up to 50,000 new records being added each month.
Mortascreen is licensed for direct mail suppression purposes and has around 800 users including British Gas, The AA, Norwich Union, Capital One, Prudential and Saga.
• Mortascreen: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
