Pedlars selects More2 for customer data management
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More2 product story
Edited by the Marketingweek Marketplace editorial team
Jun 4, 2010
Homewares brand Pedlars has appointed More2 to plan and run the customer data management of its catalogue, direct mail programme and e-commerce business.
More2 has been appointed to develop a single customer view of Pedlars' customer base and apply data segmentation in order to optimise all marketing activity moving forward, providing the most suitable data selections for mailing and e-mail communications.
The agency will also conduct campaign and database analysis and provide strategic input into Pedlars' overall marketing plans.
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