More2 to manage White Stuff customer database
A
More2 product story
Edited by the Marketingweek Marketplace editorial team
May 7, 2010
More2 has been appointed by White Stuff to manage the fashion lifestyle retailer's database, create a single customer view and conduct associated analytics, campaign planning and reporting.
White Stuff aimed to develop its customer acquisition strategy and increase existing customer retention rates and brand loyalty.
It tasked More2 with growing home shopping and multi-channel customer database elements of its business.
More2 will implement a bespoke data management and segmentation programme, to help identify key prospects among its target audience.
It will also work with White Stuff to create and manage multi-channel marketing campaigns that tie into its multi-channel retail strategy.
Not what you're looking for? Search the site.
Browse by category
- Design and print services (481)
- Direct marketing (464)
- Events, meetings, conferences and exhibitions (608)
- Data services (753)
- Online marketing services (2152)
- Media owners (90)
- Promotions and incentives marketing (587)
- Training, Development and Courses (157)
- Point of purchase and design services (620)
- Trade associations and professional bodies (360)
- Agencies and consultancies (1750)
- Market research (294)
