Product category:
Integrated marketing
News Release from: More2
Edited by the Marketingservicestalk Editorial
Team on 07 August 2007
The White Company appoints more2
Stylish home accessories and clothing brand The White Company has appointed integrated agency, more2 to develop its ongoing CRM and data strategy.
more2 won the account following a competitive pitch and is now focused on working together with The White Company's marketing team to develop its customer relationship management and data strategy for the next year more2's objective is to help The White Company's marketing team deliver effective acquisition and retention campaigns by using information about the customers
To do so, the agency will use complex modelling techniques, combining the data captured at varied customer touch points including in-store, online and through ongoing customer communication activity such as PR, advertising, online campaigns and direct mail.
more2 will provide insight into customer behaviour and give The White Company a greater understanding of how to maximise the lifetime value of its existing customers and reduce the recruitment cost of new.
Iain MacDonald, marketing director at The White Company, said: "We were delighted with the strategic approach more2 took to answering our brief - their talented team proved their capabilities and expertise within the CRM and data arenas.
"We were struck by their passion and enthusiasm for our brand throughout the pitch process.
"Our focus is to develop an improved customer communications programme using valuable data insight and analysis provided by the more2 team.
"This should help The White Company to provide new and existing customers with even more relevant content about our products and services".
Kevin McSpadden, managing director at more2, added: " We can't wait to start working with The White Company to help them develop their data strategy so they can market more effectively into new channels and pinpoint the best use of funds to acquire new customers.
"We believe the brand has enormous potential to build on its success to date and we're delighted to go on the journey with them".
The White Company was established in 1994, the brand specialises in supplying a wide range of stylish home accessories and clothing, principally in white.
The company has become one of the UK's fastest growing multichannel retailers.
With over 625,000 customers, it produces ten brochures a year, operates a highly successful website and has 17 fantastic retail stores.
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