Momentum launches campaign for stationery brand

Momentum is launching a year-long campaign for Black n' Red notebooks aimed at professionals.

The campaign will kick off with a Blackberry promotion, the agency said.

The promotion is the first phase in a wider campaign entitled 'Worksmarter', designed to help professionals sharpen their skills and boost their careers with the latest tools and training.

To start equipping people for business, Momentum and Black n' Red owner Hamelin Paperbrands have partnered with Blackberry to give customers the chance to win a Storm2 smartphone every week until the end of 2010.

The agency has created a half-sheet notebook page and microsite to drive the campaign online and offline.

Customers will find a code in the front of their Black n' Red notebook and can then enter it at the dedicated microsite for their chance to win, as well as sign up for Worksmarter updates.

The microsite will also act as a showcase for the best free apps for business available on the Blackberry.

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