Momentum develops campaign for Ricoh sponsorship
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Momentum product story
Edited by the Marketingweek Marketplace editorial team
Aug 2, 2010
Momentum is activating Ricoh's sponsorship of the Ricoh Women's British Open, bringing it to life by developing an integrated on-site and online campaign featuring golf ambassador Paula Creamer.
The activity builds on Ricoh's 'Moving Ideas Forward' brand campaign, which was developed by Momentum in 2009.
The on-site campaign runs across highly visible hospitality and media centre areas, with additional supporting collateral including player/course guides.
Momentum has also created a bespoke touch screen and online experience called 'The Ricoh Performance Connector' for guests in the Ricoh VIP Pavilion, which uses a series of questions devised by golf psychologist Dr Karl Morris to provide analysis and tips for how they can improve their game.
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