Momentum arranges gig for breast-cancer campaign
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Momentum product story
Edited by the Marketingweek Marketplace editorial team
Nov 10, 2009
Momentum has created a music platform for Fashion Targets Breast Cancer (FTBC) with an event titled 'FTBC on the QT' to be held on 11 November at Proud Galleries.
The gig is being held to increase brand awareness and to thank supporters who have helped to raise GBP10.5m for Breakthrough Breast Cancer's research, campaigning and education work.
'FTBC on the QT' will be presented by Pearl Lowe and will feature performances from Sophie Ellis-Bextor and The Cheek, as well as DJ sets from Ben Grimes and Razorlight band members John Sullivan-Kaplan and Carl Dalemo.
Momentum has developed the concepts and visual identity of the event while working with Slam PR to source talent, partners and sponsors.
Along with developing the bespoke website, Momentum has created all branding materials for the evening.
On the night, the company will be running the stage, backstage and VIP lounge.
Grazia will be covering the event on its party pages and is the official media partner of 'FTBC on the QT'.
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