Product category:
Integrated marketing
News Release from: Momentum
Edited by the Marketingservicestalk Editorial
Team on 30 April 2008
Eurosport hands Momentum cross-channel
campaign
Momentum London will handle the press and online marketing campaign to promote Eurosport Television's acquisition of the Bennetts British Super Bike Championship.
The work will highlight Eurosport 2's exclusive live coverage of the 12-round series to the consumer and bike specific markets Mat Kiddie, Digital Director of Momentum London, said: "The challenge was to create an ad concept that would work through the line on everything from outdoor media, to websites and from black and white news print to glossy magazines
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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"However, the creative concept we developed gave us the platform we needed to flow the idea seamlessly through the various different media channels".
Eurosport is using the activity to drive ratings and awareness of its now "grand slam" of motorcycle racing coverage, having won the BSB rights from ITV, to add to its portfolio of World Superbikes and MotoGP.
Momentum worked in conjunction with media agency BJKandE, which was responsible for planning and buying.
Momentum London initially won the Eurosport digital business in June 2007; however, this is the first fully integrated campaign both on and offline.
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