Momentum scoops British Video digital award

Greenroom Digital, the recently acquired digital arm of Momentum UK, won Supplier/Agency of the Year at this year's British Video Association Awards.

Greenroom Digital was nominated for the award by Sony Pictures Home Entertainment and after the initial entry form was shortlisted to give a presentation to a judging panel about the agency's work in 2007, with a particular focus on home entertainment.

As Sony Pictures Home Entertainment's retained digital agency, Greenroom Digital does all website design, advertising, games, applications and other online creative, online communications and social media for the group's DVD and Blu-ray releases, as well as strategic work.

The agency's recent work has included: the award-winning campaign for Resident Evil; and the advertising, viral, Facebook Application, social media, PR and media partnerships for Superbad.

Greenroom Digital has also been working closely with Sony on the launch of Blu-ray, both from a strategic and creative perspective.

Greenroom Digital has built up a network of influential bloggers and forum members to act as brand advocates of Blu-ray, and produced a weekly SMA (social media audit) which monitors the perception around Blu-ray in UK and US.

Nick Hamm, Chairman of Greenroom Digital, said: "We are all hugely excited by the win, which is testament to our ever growing contribution to the home entertainment industry.

"Sony Pictures Home Entertainment has been a great client for us and we look forward continuing to strengthen our relationship".

Paul Biggins, CEO of Momentum London, said: "Having just brought Greenroom Digital into the Momentum fold this is a great award to be winning.

"It recognises Greenroom's talent and expertise, they should be so proud".

The BVA represent the interests of publishers and rights owners of pre-recorded home entertainment on all media and its awards are the highlight of the association year.

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