MMA Forum to offer mobile marketing insight

The Mobile Marketing Association (MMA) has announced the initial speaker line-up of global brands for the upcoming MMA Forum EMEA at the Thistle Marble Arch in London on 5-6 October 2010.

Under the theme 'now and next', 20 leading marketers will assemble to share their thoughts and experiences of the mobile channel at the event.

BMW, CNN, Coca-Cola, Electronic Arts, ITV, Kraft, Marks and Spencer, Microsoft, Procter and Gamble, Unilever and the Guardian have been confirmed.

The programme will include speakers from many different vertical sectors including automotive, banking, charities, food and drink, entertainment, fast-moving consumer goods, media, sport and technology, as well as delivering insight into global mobile marketing trends.

New for 2010, the event will include a mobile experience laboratory - an interactive way for delegates to hear from the industry's thought leaders, experience mobile campaigns firsthand, and interact with brands using mobile as part of their integrated marketing strategy.

Each mobile campaign features a booth that provides attendees with an interactive, hands-on opportunity to experience the campaign from an end-user's perspective.

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