Momentum Instore updates retailer's counter layout
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Momentum Instore product story
Edited by the Marketingweek Marketplace editorial team
Dec 22, 2010
Momentum Instore has been appointed by Martin McColl to update the counter layout and equipment in 1,150 of its stores.
Momentum Instore has already completed a survey of the existing counter solutions in 1,270 Martin McColl stores to confirm details and assist with the manufacturing order for the rollout next year.
The survey researched variables such as customer flow, number of sections and the location of the current counters.
Trials of varying counter sizes and layouts were then conducted in 10 stores between 13-16 December to assess the best procedures for the rollout.
The installation will take place over a three-month period, starting at the end of January.
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