Moodboard launches interactive digital magazine

Moodboard has produced an interactive digital magazine called 'One' that forms part of its marketing campaign to allow London-based business to capitalise on increased use of stock imagery.

The 30-page magazine will be e-mailed to Moodboard's customer and photographer base.

Other Moodboard marketing activity includes e-alerts, direct mail, on and offline press advertising and the Factory blog, which launched in November 2008.

The magazine includes interviews with new photographers and an 'on location' report from a Moodboard photographer's recent shoot in Spain.

There is also a section that features some of the commercial usage of Moodboard images and inspiration-sparking spreads featuring Moodboard's latest photography, from business themes to wildlife.

Advice is provided in terms of how to get the most out of the Moodboard website and what to expect from Moodboard's four pricing bands - budget, value, premium and plus.

For photographers there is a 'how to shoot for stock' section, aimed at helping hobbiest photographers who want to upload images for consideration via Moodboard's online photographer upload function.

The Moodboard magazine will be produced on a quarterly basis.

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