Dorling Kindersley launches Mobile Travel Guides

A Mobile Systems product story
Edited by the Marketingweek Marketplace editorial team Mar 11, 2008

Mobile Systems and Dorling Kindersley have jointly announced the launch of Dorling Kindersley Mobile Travel Guides.

Mobile Systems, a global provider of mobile digital reference and productivity software, is to reproduce the popular DK Eyewitness Top 10 Travel Guides for mobile phones and handheld devices.

The initial 10 titles will include perennial travel favourites: Barcelona, London, Paris, Rome, New York, Amsterdam, Las Vegas, Prague, Madrid and Vienna.

The first platform for the product will be the Symbian S60, shortly followed by Windows Mobile Pocket PC and SmartPhone, BlackBerry, UIQ, Palm OS and Java.

Mobile Systems Head of Business Development, Elitza Bratkova, described the agreement as "a great opportunity for Mobile Systems to bring consumers the type of valuable content that is only available from DK Travel.

"With this new product line we will we answer the growing demand for location-based mobile travel applications, and we will deliver the type of reliable content only a proven global publisher like DK can provide".

Liz Statham, Marketing and PR Director for DK Travel, said: "Travel is constantly on the move and today's traveller wants to be able to access travel information however and wherever they want.

"We are delighted that trusted DK Travel content will now be available to millions of mobile phone users, many of whom may already be loyal DK book buyers".

Dorling Kindersley Mobile Travel Guides have been released for Symbian S60 and are compatible with the full Nokia Eseries and Nseries phone offering.

The software is available for a two-day free trial.

The commercial version of the software can be purchased from Mobile Systems web store and other online software channels such as Handango.com, Mobile2Day.de and Nokia Software Market.

Versions of the DK Eyewitness Top 10 Travel Guides for Windows Mobile Pocket PC and SmartPhone, BlackBerry, UIQ, Palm OS and Java will soon be released.

Mobile Systems is a global leader in the development and distribution of mobile media, focused on creating and delivering consumer-friendly access to the best reference and information content cross-platform, including BlackBerry, Symbian S60 and UIQ, Windows Mobile Palm and Java mobile phones and wireless handhelds.

Mobile Systems products, including the award-winning OfficeSuite and the popular mobile dictionary format MSDict, transform ordinary handsets into powerful business and entertainment tools.

The company manages distribution partnerships around the world with device manufacturers and operators.

These partnerships, along with its distribution relationships with Oxford University Press, Harper Collins, Cambridge University Press, Ernst Klett Sprachen and Duden Neue Medien, play a large part in the company's growth and success.

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