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News Release from: Montage Communications | Subject: New media service
Edited by the Marketingservicestalk Editorial
Team on 04 July 2007
PR agency launches new media broadcast
service
Award-winning Montage Communications has teamed up with Bivouac Productions, which directed the BBC documentary series 'Lenny's Britain', for the launch of its new media services.
Montage set up the joint venture with Bivouac to bring broadcast quality to its online communication campaigns The agency has expanded its service offering to provide existing and new clients with cutting-edge campaigns that make full use of new media, offering PR managed blogs as well as video and audio podcasts
Bivouac produces high-quality films for both British and international broadcasters, as well as working with charitable and corporate organisations to make films for the non-broadcast sector.
Bivouac Company Director Sacha Mirzoeff and Creative Director Julia Black have won the Der Deutsche Fernsehpreis, the prestigious German equivalent of a BAFTA and the German human rights award for 'Shooting Under Fire', the feature-length observational documentary on the front line of the Reuters photo bureau in Israel.
It has also been nominated for BAFTA and Grierson awards.
Montage Communications' Commercial Director, Matt Anderson.
said: "Online media is revolutionising the way traditional communication campaigns are devised and implemented; new media has a synergy that greatly increases the effectiveness of traditional media campaigns.
"It's cost-effective, too: one video or audio podcast can be viewed or listened to by millions on the internet, time and again, for a one-off production cost".
Mirzoeff said: "New media offers great opportunities and is revolutionising the media industry - our filming pushes the boundaries of programme-making and finds innovative ways of presenting difficult and complex subjects.
"We are excited about the creative work we'll be doing with Montage".
Montage also offers full broadcast quality podcasts.
Ex-Star FM Managing Director, Dev Chakraborty, now Commercial Sales Director at Montage, has facilitated the setting up of the new service.
Montage manages the strategic direction with key messages, briefing and scripts, and the podcasts are produced by a team of experts, who have over 20 years' experience in national radio and audio production.
Recent Montage podcast projects include Bristol's first Entrepreneurs' Question Time, which was organised by the Bristol Enterprise Network, and recorded by Montage and turned into a podcast of all the key discussions to ensure that business leaders throughout the globe could access the lively debate online.
Montage's range of clients includes BandQ, Starbucks, South West Ventures Fund, National Lottery, West Country Crimestoppers, Prestoplan, Solicitors Own Software and Bristol Enterprise Network.
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