MMR Research announces suite of research methods

MMR Research Worldwide has announced a suite of research methods designed to benefit food, drink and consumer packaged goods.

In these days of mature and competitive markets, brand owners need to take account of the importance of the emotionality and functionality.

All too often, existing quantitative measures alone can be too blunt a tool and can fail to recognise the importance of the way the branding, packaging or product meets the emotional expectations of the target market.

MMR has developed techniques that enable robust data to be derived for areas that have typically been the territory of qualitative research.

Quantitative research now offers a reliable platform for understanding consumer behaviour and communicating this to marketers.

In light of these developments, MMR Research Worldwide has launched a new website and identity which communicates its belief in the importance of ensuring synergy between liking, emotionality and functionality across all aspects of branding, packaging and product.

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