ICA picks MJ Media for planning and buying

MJ Media has been appointed by the Institute of Contemporary Arts to handle its media planning and buying.

This will involve a major branding campaign to promote the huge choice of events happening over the rest of the year as part of the ICA's 'nought to sixty campaign'.

This year marks the ICA's 60th anniversary and an accumulative list of emerging British and Irish artists and projects will be showcased.

The 'nought to sixty' campaign will run from June to October.

The appointment also coincides with a promotional push of its specialist cinema releases.

Martin Jones, Managing Director of MJ Media, said: "It's a great win for the agency, the ICA is a great cultural asset and we have shown that we can offer both creative planning and competitive buying to help them broaden their message".

Anna Hyde, Marketing Director of the ICA, added: "Every day is a festival at the ICA; our brilliant and diverse programme attracts a young agenda-setting crowd so MJ is the perfect agency for us - they are expert at talking to this audience and already have a range of clients within this arena.

"They are also expert at new media and content partnership deals, which is incredibly valuable to the ICA.

"We are looking at lots of new ways of interacting with our audience - it's a really exciting and creative process".

Back to top