Yudu selects Steak for search marketing activity

Yudu has appointed Steak to manage its paid and natural search accounts.

The agency will handle search engine optimisation while sister company Minute Steak will run the paid search marketing activity.

Steak's partnership with Yudu will begin with a full technical audit of the site and a programme of activity designed to deliver maximum performance for target keywords, sustainable link building, increased traffic and strengthened brand awareness.

Steak will work closely with the Minute Steak team to ensure an integrated approach and shared knowledge across all elements of Yudu's search marketing.

Minute Steak will focus primarily on delivering leads to the Yudu Pro site, which offers advanced digital publishing features ideal for larger businesses and publishers.

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