Prototype Electric LED screen shown in Rome

A Mitsubishi Electric Display Engineering product story

Edited by the Marketingservicestalk editorial team Jun 11, 2008

Mitsubishi Electric will unveil an engineering prototype of its new LED perimeter board system at the Stadium and Management 2008 conference in Rome.

Due to be launched commercially at the end of this year, the new 15mm screen system will be the first dedicated perimeter screen product from Mitsubishi Electric.

The new system is based on Mitsubishi's proven 3-in-1 SMD LED technology.

At 15mm pixel pitch, the panel delivers a better resolution than its nearest rival and thanks to Mitsubishi's legendary build quality, it is designed to stay looking good for many years.

The screen front will feature a specially shaped, rounded louvre to help prevent injury in the event of a player colliding with the screen, and the casing has been ruggedised to withstand high-speed collisions and ball impacts.

In its production form, the perimeter system will be available in two formats; 960mm x 1920mm (64 x 128 pixels) and 720mm x 1920mm (64 x 128 pixels).

Commenting on the new system, Russell Hartwell, European sales manager for Diamond Vision, said: "There are a number of perimeter board systems already on the market, and most sports fans will already be very familiar with them.

"However many of these systems tend to be at the lower end of the scale when it comes to resolution, colour uniformity and longevity".

While the balance between cost and quality may seem acceptable during the traditional 'shoot-out', Russell points out that performance issues often only become apparent over time, and the image quality achieved by some screens on day one will not necessarily be sustained over months and years of service.

"Perimeter systems exist primarily to show advertising," he continued.

"Image quality - particularly colour uniformity - are absolutely critical factors to advertisers.

"No advertiser wants their brand associated with poor performance, on or off the field.

"Sports facilities who go for the cheapest option may find themselves forced into replacing it after only a few years by dwindling advertising revenues".

The engineering prototype of the perimeter system will be shown for the first time outside Japan at the Stadium and Arena 2008 conference, taking place on 11-12 June at the Movenpick Hotel, Central Park, Rome.