Mirage designs sales skills conference

Mirage Events has designed a conference for a multinational pharmaceutical company aimed at equipping its UK sales team with skills, confidence and motivation to win and retain business.

Christian Marryat, managing director of Mirage Events, said: 'The conference had to be more than a simple training day.

'We needed to incorporate team-build, corporate messages and energise and empower the delegates.

'The majority of off-the-shelf sales training packages concentrate on "foot-in-the-door" and "how to close a sale" techniques.

'These were not suitable, as selling to professional doctors is a subtle process, which has to be handled carefully and ethically.

'The answer was to design a totally bespoke conference which left the delegates feeling that they had personally gained from the experience and knowing that their skills were valued.

Mirage suggested a theme - 'The Power of Persuasion' - to provide a framework for the two-day conference and dovetail with an existing initiative.

The event was divided into four modules with titles that reinforced the existing initiative's teachings.

The modules included 'The Power of Persuasion', 'Principles of Persuasion', 'The Art of Persuasion' and 'The Value of Persuasion'.

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