Product category:
Online ad campaigns
News Release from: Ministry of Sound | Subject: Ministryofsound.com
Edited by the Marketingservicestalk Editorial
Team on 10 August 2007
Ministry of Sound scores record ad
clickthroughs
Ministry of Sound has announced that its pre-roll advertising is achieving clickthrough rates over 50 times higher than the 0.18 per cent industry average for traditional online ad formats.
The short video clips from household brands are achieving unprecedented clickthroughs of between 5 and 9 per cent Through its partnership with online video solutions company, The Web TV Enterprise, Ministry of Sound has added pre-roll advertisements to its extensive range of video content on Ministryofsound.com/tv, since April 2007
The video content, which includes dance music videos as well as hundreds of features, events, interviews and Ibiza content, is achieving over 500,000 views a month by Ministry's highly desirable, music-loving, youth audience of 18-35 year olds.
"We have run a number of extremely successful pre-roll advertising campaigns for a string of major brands including, Coca Cola and Five TV, who are drawn to the vast youth community that Ministry attracts," said Jim Haysom, Head of Digital Sales, Ministry of Sound.
"When the creative and the advertiser are a perfect fit to our website audience, the level of interaction can smash clickthroughs for banner advertising and deliver truly staggering results".
Ministry of Sound has also partnered with Ad Infuse, a leading provider of personalised mobile advertising and video streaming solutions, to offer pre-roll advertising on its vodcasts.
The video content, which has recently been made available to iPod users via Apple's iTunes site is already seeing over 200,000 downloads a month, making it very attractive to potential advertisers.
"Our partnerships with The Web TV Enterprise and Ad Infuse we can offer advertisers a wide reach for pre-rolls across our online TV channel and growing number of vodcasts.
"Our next big campaign will be for Rush Hour 3 through Mediacom, which will be executed via these new platforms as well as display advertising," concluded Haysom.
Ministry of Sound opened as a club in London in 1991 and has since established a cult following among dance music lovers worldwide.
The club's phenomenal success has been built on the very high quality of its music programming and promotion, its world-renowned custom-built sound system and the distinctive Ministry of Sound logo.
Since clubbing has developed from an underground movement to a mainstream activity influencing the music preferences, style and attitudes of young people, Ministry of Sound has emerged as the unifier of this culture and is now an internationally recognised youth brand.
Ministry of Sound employs in the region of 100 staff across a range of synergistic businesses including recordings, promotions, touring and media ensuring the brand's representation on news-stands, radio stations and in record and clothing stores across the globe.
The Web TV Enterprise is an online video solutions company with a unique commercial approach to broadcasting on the web.
Their proprietary technology platform enables publishers to transmit and monetise video content on their websites.
Their specialist online video offering includes a unique advertising network featuring numerous new and exciting highly targeted Web TV channels, providing both pre and post roll opportunities for advertisers.
Since launching earlier this year, a number of leading brands have run successful ad campaigns across the network.
The company was set up in August 2006 by Jamie Estrin, former co-founder of digital media agency Profero.
Ad Infuse delivers highly personalised ad experiences to consumers across all mobile devices.
By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user.
With the utmost respect for consumer data protection, Ad Infuse unlocks new revenue streams for channel owners by dismantling limitations of the current mobile advertising sponsorship model.
Evangelizing the growth of mobile media consumption, Ad Infuse is committed to helping mobile operators and content owners reach sustainable efficiency while providing advertisers with ultimate ad effectiveness.
• Ministry of Sound: contact details and other news
• Email this article to a colleague
• Register for the free Marketingservicestalk email newsletter
• Marketingservicestalk Home Page
Search the Pro-Talk network of sites
