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Millward Brown

All articles from Millward Brown

Neuroscience practice to offer research insights

Millward Brown has established a Neuroscience Research Practice that will leverage six years of research and development into the application and benefits of applying neuroscience to market research.

News from Marketingweek Marketplace, 29 March 2010

Metric helps predict likely viral video viewing

Millward Brown has unveiled the Creative Viral Potential (CVP) metric, which is designed to help marketers predict the likely viral viewing of video advertising.

News from Marketingweek Marketplace, 11 March 2010

Millward uses Iphone to share study results

The BrandZ Top 100 Most Valuable Global Brands 2009, published annually by Millward Brown Optimor, is available as a free application on the Iphone.

News from Marketingweek Marketplace, 29 June 2009

Online sales growth highlights digital importance

Research by Millward Brown has revealed that online sales are continuing to grow despite the recession, highlighting the importance of the digital consumer.

News from Marketingweek Marketplace, 5 June 2009

Millward Brown book tackles global branding

Millward Brown has announced the launch of 'The Global Brand', a book written by Nigel Hollis, the company's chief global analyst.

News from Marketingweek Marketplace, 4 December 2008

Millward Brown gives tips for recession marketing

Millward Brown UK has released seven tips for marketers to help their brands thrive in the current uncertain market climate.

News from Marketingweek Marketplace, 8 September 2008

Healthcare marketers slow to exploit digital

Marketers in the healthcare and pharmaceutical sectors are failing to fully exploit digital marketing strategies, according to a Millward Brown survey.

News from Marketingweek Marketplace, 30 June 2008

BrandZ Top 100 Most Powerful Brands released

Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking.

News from Marketingweek Marketplace, 24 April 2008

Online chat source of negative brand referrals

Millward Brown consumer advocacy survey in the UK finds that influential positive brand recommendations are more likely from offline personal contacts.

News from Marketingweek Marketplace, 22 April 2008

Millward Brown completes 50,000th Link ad pre-test

After 20 years of helping advertisers optimise ad copy, Millward Brown has completed the 50,000th ad copy test using its Link pre-testing solution.

News from Marketingweek Marketplace, 3 March 2008

Millward Brown probes trend for branded tattoos

Research conducted by Millward Brown Mexico in July this year highlights a trend for branded tattoos that could see more use of the medium by brands globally.

News from Marketingweek Marketplace, 23 October 2007

Research measures effectiveness of mobile ads

The first research project into the effectiveness of mobile phone advertising in the UK has been conducted by Millward Brown for Aerodeon, a leading mobile marketing agency.

News from Marketingweek Marketplace, 9 October 2007

Link gives advertisers total view of campaigns

Advertisers and agencies can now predict overall effectiveness of multimedia campaigns including online video thanks to Millward Brown's Link pre-testing research.

News from Marketingweek Marketplace, 31 August 2007

TV viewing study probes online ad watching

Millward Brown has studied the effectiveness of ads on prime-time TV, DVR and the web and found that online video advertising can deliver high levels of brand engagement.

News from Marketingweek Marketplace, 2 April 2007

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