http://www.marketingservicestalk.com/news/mil/mil000.html Millward Brown news releases on Marketingservicestalk en-gb Copyright (C)2008 Pro-Talk Ltd. All rights reserved. Fri, 05 Sep 2008 08:00:00 UT Fri, 05 Sep 2008 08:00:00 UT http://www.pro-talk.com/images/protalklogo90.gif http://www.pro-talk.com/ 90 79 Marketers in the healthcare and pharmaceutical sectors are failing to fully exploit digital marketing strategies, according to a Millward Brown survey. Mon, 30 Jun 2008 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil107.html Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking. Thu, 24 Apr 2008 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil106.html Millward Brown consumer advocacy survey in the UK finds that influential positive brand recommendations are more likely from offline personal contacts. Tue, 22 Apr 2008 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil105.html After 20 years of helping advertisers optimise ad copy, Millward Brown has completed the 50,000th ad copy test using its Link pre-testing solution. Mon, 03 Mar 2008 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil104.html Research conducted by Millward Brown Mexico in July this year highlights a trend for branded tattoos that could see more use of the medium by brands globally. Tue, 23 Oct 2007 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil103.html The first research project into the effectiveness of mobile phone advertising in the UK has been conducted by Millward Brown for Aerodeon, a leading mobile marketing agency. Tue, 09 Oct 2007 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil102.html Advertisers and agencies can now predict overall effectiveness of multimedia campaigns including online video thanks to Millward Brown's Link pre-testing research. Fri, 31 Aug 2007 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil101.html Millward Brown has studied the effectiveness of ads on prime-time TV, DVR and the web and found that online video advertising can deliver high levels of brand engagement. Mon, 02 Apr 2007 08:00:00 UT Millward Brown http://www.marketingservicestalk.com/news/mil/mil100.html