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Millward Brown
Address:
Olympus Avenue Tachbrook Park
Warwick
CV34 6RJ
UK
http://www.millwardbrown.com
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Listing of all 8 news releases from Millward Brown:
Healthcare marketers slow to exploit digital
Technical background article Marketers in the healthcare and pharmaceutical sectors are failing to fully exploit digital marketing strategies, according to a Millward Brown survey.
News from Millward Brown (30 June 2008)
BrandZ Top 100 Most Powerful Brands released
Google is the most valuable brand in the world for the second year, with a brand value of $86.1bn, according to Millward Brown's third annual BrandZ Top 100 Most Powerful Brands ranking.
News from Millward Brown (24 April 2008)
Online chat source of negative brand referrals
Technical background article Millward Brown consumer advocacy survey in the UK finds that influential positive brand recommendations are more likely from offline personal contacts.
News from Millward Brown (22 April 2008)
Millward Brown completes 50,000th Link ad pre-test
After 20 years of helping advertisers optimise ad copy, Millward Brown has completed the 50,000th ad copy test using its Link pre-testing solution.
News from Millward Brown ( 3 March 2008)
Millward Brown probes trend for branded tattoos
Research conducted by Millward Brown Mexico in July this year highlights a trend for branded tattoos that could see more use of the medium by brands globally.
News from Millward Brown (23 October 2007)
Research measures effectiveness of mobile ads
Technical background article The first research project into the effectiveness of mobile phone advertising in the UK has been conducted by Millward Brown for Aerodeon, a leading mobile marketing agency.
News from Millward Brown ( 9 October 2007)
Link gives advertisers total view of campaigns
Advertisers and agencies can now predict overall effectiveness of multimedia campaigns including online video thanks to Millward Brown's Link pre-testing research.
News from Millward Brown (31 August 2007)
TV viewing study probes online ad watching
Millward Brown has studied the effectiveness of ads on prime-time TV, DVR and the web and found that online video advertising can deliver high levels of brand engagement.
News from Millward Brown ( 2 April 2007)
