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Millennium launches Quickpages 2009
A
Millennium product story
Edited by the Marketingservicestalk editorial team
Oct 3, 2008
Millennium has announced the launch of the 2009 Quickpages directory for motor and general insurance, which is designed to allow providers to exclusively target the over 50s.
It will be mailed directly to potential customers, allowing insurance providers the chance to showcase their motor and general insurance products.
Quickpages gives companies the chance to communicate with a section of the market not reached by the emerging online approach.
Research has suggested that only 17.5 per cent of people aged 55 and over would refer to the internet before making a purchase, compared with 48 per cent aged below 45.
Since the launch of Quickpages in 2006, the directories have generated large volumes of leads for insurance products through utilisation of accurate targeting, bespoke customer call routing via unique 0800 numbers, results reporting and a VAT efficient pricing model.
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