Product category:
Incentive travel
News Release from: Michael C Fina
Edited by the Marketingservicestalk Editorial
Team on 07 June 2007
Scratch card promotion targets Thomson
staff
Michael C Fina, the global employee reward and recognition company, has designed an electronic incentive scheme for sales staff at Thomson Holidays, one of the country's leading travel agents.
The scheme will give top sales staff the opportunity to win Thomson holiday discounts with an online scratch-card game each time they successfully sell a reservation for the chosen promotional holiday A 'rapid confirmation code' will be sent to the Thomson employee on making a sale, which will grant them access to a dedicated intranet site where they can play the scratch card game to be in with a chance of winning an incentive reward
Scott Baily, sales campaign manager at Thomson, commented: "Michael C Fina has developed this innovative electronic scratch card concept for us, which can be run through our company intranet.
"We expect that the scratch card will really appeal to our staff and encourage them to fully engage with the incentive programme.
"The excitement and element of risk that this format offers should see everyone motivated to keep making sales so that they have more chances to win.
"Successful sales staff can log into the site and claim a reward instantly.
"It is always very difficult to come up with creative and interesting new ideas for reward schemes that will inspire staff to reach their targets; we have been extremely impressed with the way in which Michael C Fina responded so effectively to our call for a simple, yet innovative solution".
Jonathan Haskell, CEO of Michael C.
Fina, commented: "We developed the website to allow efficient behind the scenes management and administration: Thomson set a daily budget for the amount of holiday discounts that could be rewarded and the odds of scratching off a winning square are adapted throughout the day to ensure that the programme does not go over budget.
"At Michael C Fina we believe that rewards and recognition is the number one contributor to increasing motivation, loyalty and staff morale and we anticipate that the Thomson scratch card scheme will prove to be extremely popular and effective.".
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