Mad4Games take mFlare beyond games

Mad4Games, specialist in direct to consumer mobile gaming and entertainment, has launched mFlare, a dedicated technology platform for businesses wishing to reach consumers via their mobile phones.

For companies and brands that want to use mobile as a retail and marketing channel, mFlare offers a powerful and flexible service that enables brands to engage consumers either directly on their mobiles, or by adding mobile into the traditional marketing mix.

mFlare is a new venture from direct to consumer specialist Mad4Games.

Mad4Games offers an integrated, brandable solution across mobile and web for delivering and selling mobile content.

Its portfolio of games, ringtones and video encompasses the highest quality content from leading publishers including EA, Glu, Melodi Media and Gameloft.

Companies using the Mad4Games solution include Future Publishing, GAME, Mirror Group Newspapers, EIDOS and Macrovision.

In response to the poor customer experience when trying to buy mobile content, Mad4Games was created with the intention of delivering the best available experience for purchasing and downloading mobile content.

As part of the process of delivering that experience, Mad4Games has created a number of technologies and services that address areas such as content management, customer services and mobile marketing.

"As we worked on creating the kind of customer experience we felt was missing from mobile retail, we found ourselves having an increasing number of conversations with companies who wanted to use our expertise in areas unrelated to selling games.

"That's what prompted us to create mFlare - as a way to focus on the opportunities outside the sale of games," said Steve Cooke, Director, mFlare.

"For companies and brands baffled by the complexities of the mobile industry, we want to offer a simple and effective way for them to reach their customers through mobile, in a way that is transparent and trustworthy".

mFlare is a mobile marketing and retail service for the efficient sourcing, management and delivery of mobile content and services.

mFlare gives companies the ability to deploy effective direct to consumer mobile services, allowing businesses to introduce new revenue streams from existing customers through mobile technology.

Unlike less flexible platforms or services, mFlare delivers an integrated solution based around a superior end-user experience.

mFlare is a subsidiary of The Mastertronic Group.

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