MediaZest and Origin put on a digital display

Edited by the Marketingservicestalk editorial team Aug 6, 2008

MediaZest has helped Origin Partners supply digital interactive window displays to Carphone Warehouse.

The digital display specialist has supplied Carphone Warehouse's store in Oxford Street, London, with hardware to complete a digital display system conceived by Origin Partners.

MediaZest installed an interactive window display to visually promote items such as Apple's iPhone and the Blackberry.

Affixed to the inside of the shop's window and utilising 3M's Vikuiti Rear Projection Film, the display enables an eye-catching show reel of advertising material to be projected onto its surface.

Touch-screen technology is also integrated into the design.

The display's interactive capability captures customer details for marketing purposes, as customers can use the display to enter their contact details in return for redemption items such as advice on mobile price plans.

This means that Carphone Warehouse can be more targeted with its direct marketing, offering specific goods and services to people who have expressed interest.

Andy Hawkins, group sales and marketing director at MediaZest, said: 'There are a large number of retailers located on Oxford Street, making it essential that Carphone Warehouse stood out from the crowd and looked distinctive.

'Interactive window technology is a relatively new concept for shoppers, and so is a good medium for attracting attention due to its novelty.

'Shoppers can find out more details about new products and services that the store is offering, and get free advice on price plans and the latest deals.

'In future, shoppers will be able to enter competitions using the interactive screens.' Jonny Kelly, director of Origin Partners, added: 'When deploying a digital display it is vital that the quality and spec are perfect as they represent an external projection of the brand values.

'If a display is faulty or poor quality, shoppers will perceive the shop to also possess negative characteristics, damaging a brand's reputation and putting customers off.'.