Accelerator Media passes latest IASH audit

Accelerator Media, the performance ad network division of Media Initiatives Group (MIG), the UK's number one independent ad network, has passed its first IASH audit.

This marks the second ad-network within the MIG family to receive full membership of the Council (eType passed the audit in December 2007).

Accelerator is managed as an auction where clients compete for impressions and share of voice.

The network identifies the most effective, creative, time and placement combinations that will drive maximum results for an advertiser to provide the highest performing results every time.

Alan Greaney, CEO of MIG, said: "Having two networks pass the IASH audit under the MIG umbrella stands testament to our level of commitment to our clients and the industry.

"The stricter Code of Conduct means that the industry has to be on their toes, constantly raising the bar for advertisers, sales houses and networks - we've met these criteria and are prepared to exceed these next time around".

The audit was conducted by ABCe for Internet Advertising Sales Houses (IASH), the IAB committee founded to regulate the activities of sales houses and encourage best practice.

The audits are part of the application process for new IASH subscribers and renewal process for current members to demonstrate their adherence to key elements of the IASH Code of Conduct, and in return members receive or retain full accreditation.

Guy Phillipson, Chief Executive of the Internet Advertising Bureau, said: "We are delighted that Accelerator has passed its first ABCe audit - a rigorous and stringent process - to become the 18th full member of IASH, displaying dedication to best practice and transparent commitment to protect their clients' brands.

"As a full member, Accelerator can help us educate the industry about the significance of the Code of Conduct, and the need to maintain the excellent standards that IASH has already achieved".

To further enforce the IASH Code of Conduct, ABCe aims to introduce random audits in order to provide agencies with greater transparency.

These will check for ad appearing on "barred content" websites, namely pages that feature indecent, obscene or content that incites hate in any form.

Any subscriber found to be selling, brokering, re-selling or re-brokering barred inventory is liable to suspension or expulsion from IASH.

Back to top