Product category:
Online advertising
News Release from: Media Initiatives Group
Edited by the Marketingservicestalk Editorial
Team on 13 May 2008
eType Ireland launches
Media Initiatives Group, the independent ad network, has expanded its online advertising networks with the launch of eType Ireland.
MIG, the UK's number one independent ad network, as named in NMA's Marketing Services Guide 2008, which includes sales representation network eType, video advertising network eType Video, performance marketing network Accelerator and lead generation business Prospect Digital, has been very keen to bring its experience and services to the Irish market and contribute to the local development of internet advertising, now the fastest growing media category in Ireland Based in Dublin, eType Ireland will bring MIG's proven online expertise to this growing market, offering publishers the chance to maximise their ad revenues and advertisers the opportunity to reach new audiences
This article was originally published on Marketingservicestalk on 5 Mar 2007 at 8.00am (UK)
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The management team in Ireland will be headed by Managing Director Ciaran FitzGerald, Sales Director Keith O'Reilly and ex-Coca-Cola, MindShare and Mediaedge:cia executive Michael Quilty.
Alan Greaney, CEO, Media Initiatives Group, commente: "Our expansion of the eType network into Ireland is a strategic move that will bolster MIG's international display and performance-marketing offerings, building on the progress made in the past year.
"This is MIG's first move into the Irish market and we are delighted to be continuing our expansion plan with such an enthusiastic and experienced team".
By launching eType Ireland, MIG hopes to not only attract a host of premium Irish advertisers, but also prove to Irish web publishers the value of eType's 100 per cent sell-through rate approach.
"MIG's knowledge of display, video and performance advertising has made eType one of the world's most successful sales networks, something we look forward to building on within the Irish market," added Greaney.
Today, MIG delivers over five billion ad impressions monthly on websites including Miniclip, hi5, National Rail Enquiries, Ministry of Sound and The Weather Channel and serves over 80 million video streams monthly across 14 of the 20 most popular online communities including Bebo, hi5 and Facebook third party applications.
eType Ireland is looking to build on this success and help both local Irish advertisers and publishers make the most of their online initiatives.
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