eType wins Ministry of Sound ad contract

Leading music and lifestyle brand Ministry of Sound has appointed premium ad network eType to sell all global ad inventory across its range of sites.

The exclusive deal sees eType take on the account, previously managed in-house, following a six-way competitive pitch involving rival networks, Unanimis, Monetise, w00t! Media, Ad2One and AdLink.

eType will concentrate on increasing advertising revenues and site awareness globally, with a focus towards rich media, integrations and more site-specific campaigns.

Rudy Tambala, Head of Internet, Ministry of Sound, said: "When deciding to outsource our advertising sales we chose eType for their unrivalled, long-term experience of growing revenues for leading web publishers.

"We're excited to be working with them to help establish Ministry of Sound as a leading lifestyle brand among big name advertisers".

Ministry of Sound attracts over 800,000 unique users a month to its network of music and lifestyle web destinations including ministryofsound.com and hedkandi.com, plus popular download sites djdownload.com and mosdownload.com.

It also generates over 300,000 video streams, 200,000 podcast downloads and a monthly syndicated audience of 1.6m to the online radio service, Ministry of Sound Radio.

eType will also be tasked with selling all video, online radio, podcast and mobile advertising, allowing advertisers unrivalled access to Ministry of Sound's young, early adopting audience.

Matt Cannon, Commercial Director, eType, said: "We are delighted to be working with Ministry of Sound to help maximise their global brand awareness.

"eType will help build their profile among advertisers by pitching specific campaigns and sponsorships that complement their unique content and user base".

eType has over eight years' highly successful experience of specialising in premium website representation.

Leading the way in the industry, eType holds exclusive advertising sales contracts with numerous premium brands including Amazon, Miniclip, hi5, The Eggnetwork and National Rail Enquiries.

Owned by Media Initiatives Group, eType is the UK's leading premium online ad network, with eight years' experience in managing publishers' online sales.

Specialising in premium website representation, eType has an unrivalled reputation with both advertising agencies and direct clients.

Trafficking more than 3.5 billion adverts per month and with a 15-strong sales and support team, eType is leading the way in the industry, holding advertising sales contracts with high-profile online brands across all areas of the UK market.

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